Newest YO! Kiosk opens as expansion builds momentum – don’t miss out!
Last week saw the opening the latest Wonderfield sushi kiosk (operating as YO!) to be located in the heart of a Tesco superstore in an amazing franchise campaign which is set to sweep the nation.
It’s not the first YO! to make a splash in Irish supermarkets – and it certainly won’t be the last – but this latest addition boasts it’s own series of “firsts”:
It is the first kiosk outside the capital
Dublin is a busy, bustling city, so it should be no surprise that businesses which offer a great product backed by expert systems and marketing do well there. This new kiosk is located in a much smaller town – Maynooth – but the new owners are very confident in its success, and rightly so.
This proves the model isn’t just for big cities. If there’s a Tesco, there’s a potential YO! opportunity. With Tesco holding a 24.2% share of the Irish grocery market, that opens up a huge number of locations across the country. Regional Ireland is now officially on the Wonderfield franchise map — and the growth potential is enormous.
It is the first kiosk to adopt the new island format
Tesco knows exactly how popular YO! sushi is, and how the presence of a kiosk in their store helps draw in the crowds. Which is why they always locate them in a great spot in their store where they can take advantage of great visibility and footfall.
The new Maynooth kiosk has pride of place right in the heart of the store in an island format for maximum possible visibility and footfall, and it sure looks great.
The fact that one of Europe’s most successful supermarket brands is willing to commit this much premium real estate to a franchise partner is a huge vote of confidence in the business model. What’s even better is that every kiosk can also run a dedicated, branded fridge in the high-traffic grab-and-go section near the entrance. That means every single customer walking in sees YO! immediately — maximising visibility and driving sales.
It is the first kiosk to be opened by franchisees with no F&B or retail experience
At least, in Ireland, that is! The hundreds of franchisees who already own kiosks in the UK come from all sorts of different backgrounds. The new kiosk is operated by two local entrepreneurs with no prior food or retail experience. What they do have is vision, drive, and the courage to seize a brilliant opportunity — and with the Wonderfield franchise’s expert training and support, that’s all they needed.
While relevant experience would certainly give you an advantage getting started, is certainly isn’t essential. Above all else, you need ambition, commitment, and a willingness to learn. If you bring that, the Wonderfield franchise can provide the rest.
Don’t miss out
More than 40 potential locations have already been agreed with Tesco, the sushi is ready to roll, and the kiosk build teams are just waiting to hit the road and get started anywhere in the country. All they need now are the right people to snap them up.
In a few months, kiosks will be popping up all over Ireland. It won’t be long before one opens near you – the only question is:
Will it be yours or someone else’s?
If you’re at all interested in opening your own YO! sushi kiosk with the Wonderfield franchise, or even a whole chain of them, I strongly recommend you don’t hang about. I hate having to turn people away!
So, act now to secure your chosen territory before someone else does.
All you need to do to get the ball rolling is schedule a call with me using the button below, and we can check if your ideal location is still available.
